James Franco is Crazy?

James Franco Sells $10,000 Piece of Non-Visible Art :: Culture :: News :: Paste

Selling $10,000 Piece of Non-Visible Art. He is selling IDEAS!

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For example:
A unique piece, only this one is for sale. The air you are purchasing is like buying an endless tank of oxygen. No matter where you are, you always have the ability to take a breath of the most delicious, clean-smelling air that the earth can produce. Every breath you take gives you endless peace and health. This artwork is something to carry with you if you own it. Because wherever you are, you can imagine yourself getting the most beautiful taste of air that is from the mountain tops or fields or from the ocean side; it is an endless supply.

James Franco's MONA reminds me of a "better" thought out version of this girl's ideas. Not exactly the same, but just as ridiculous.

My question: Is there a showroom? How do you know what you're getting, like when you buy regular art? HOW DOES THIS WORK? If I buy one of these ideas, is it guaranteed I'll like it? I IZ CONFUZED.

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